New Jersey / Local
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@realnjmama · New Jersey
Content people actually want to watch.
New Jersey creator, mom, storyteller and UGC creator turning everyday places, products and experiences into content that gets people talking.
147K views · 89% non-followers
About
Beyond the highlights
I'm a New Jersey-based creator with a career in real estate development and construction, a family with young twins, and a point of view that extends well beyond traditional lifestyle content.
My content blends local storytelling, humor, beauty, family, travel and everyday life, with an audience that responds especially strongly to personality-led storytelling and conversation.
Professionally, I've spent my career presenting ideas, managing complex projects and communicating with clients and teams. That experience translates naturally into brand work: I'm comfortable on camera, take direction well, understand deadlines and deliverables, and know how to communicate a message without making it sound scripted.
I'm especially interested in partnerships where I can bring a product into content naturally rather than simply placing it in front of the camera.
Range
What I create
Family / Lifestyle
- Motherhood
- Young twins
- Kids sports
- Family activities
- Travel
- Everyday life
- Humor
Beauty / Wellness
- Skincare
- Beauty treatments
- Hair
- Makeup
- Wellness
- Personal experiences
Food / Travel
- Recipes
- Food content
- Restaurants
- Travel
- Family experiences
- Destinations
UGC / Brand Content
- Product demos
- First impressions
- Honest reviews
- Problem / solution
- Voiceovers
- Talking to camera
- Unboxings
- Lifestyle integration
Portfolio
Featured work
Different stories. Different audiences. One consistent strength: making people want to keep watching.
Performance
The numbers behind the content
Instagram, July 27, 2026 – August 23, 2026
147.2K
Total views
47.5K
Instagram reach
10.1K
Content interactions
88.9%
Views from non-followers
638
Follows in 28 days
- 84% of interactions came from non-followers
- 46,768 non-followers reached
- 84 conversations started
My content reaches and engages people well beyond my existing follower base.
Style
The Irene approach
Conversational
Feels like talking to a friend.
Funny
Personality is part of the content.
Direct
Clear, confident and opinionated.
Relatable
Real family, lifestyle and everyday experiences.
Informative
Useful without feeling scripted.
Story-driven
Every product, place or experience becomes part of a story.
I don't just show the product. I give people a reason to keep watching.
Experience
Brands I've worked with
Creator campaigns across beauty, skincare, wellness, food, family, travel and lifestyle.
National
- Neutrogena
- Revlon
- Pirouline
- Eggland's Best
- Catalina Crunch
- Sleep Toy
- Original Sprout
- Ecru
Regional
- Twin Monkey Sand Club
- The Grandest Princess Ball Ever
- Hershey Park
- Heaven Hill Farm
- Curbside Culinary Creations
- The Great Cazoo / Cazoo Beauty
- Colore De Palmisano
Why work with me
More than a product video.
I can take a place, product, experience or topic and turn it into a story with a strong hook, personality and conversation around it.
Strong hooks
Content designed to earn attention.
Natural storytelling
Products fit naturally into real life.
Community connection
Content that earns comments, conversation and sharing.
Professional execution
Comfortable with direction, deadlines, deliverables and brand messaging.
Totowa Living · Cover story · Local press feature
Authenticity
Real life. Real stories.
Not every story is a highlight reel. I share the honest parts of family life, health, work and motherhood — the moments people recognize in themselves.
That willingness to be real is why my audience trusts what I say about a product, a place or an experience. Brands get a creator who can tell a genuine story with warmth and restraint.
Community
It's more than views. It's conversation.
My New Jersey content has become a major part of my organic growth because people don't just watch — they comment, debate, tag their friends, defend their towns and tell me which county I should cover next.
CommentDebateTagShareConnect
Let's create something people actually want to watch.
Whether you need UGC, lifestyle storytelling, New Jersey-focused content, product integration or a personality-driven campaign, let's create something that feels natural and gets people talking.